If You Want More, Make Yourself More Valuable!
Posted by Patrick
Posted January 27th, 2009
WHY PEOPLE FAIL
A Series of No B.S. Articles from Dan Kennedy
If You Want More,
Make Yourself Valuable!
The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy abell for its town square. Franklin sent money with a note suggesting they forego the bell in favor of buying books for the town library. It is at the library we might find an answer to why so few succeed and why most fail – at anything, at everything.
Most people do not apply themselves to acquiring know-how nor apply the know-how they acquire. In short, they have the attention span of a gnat, the diligence of an idle, random breeze. They certainly don’t study.
I have become quite rich and somewhat celebrated, reaching the pinnacle of success in not one but three different fields. At each required skill-set, I once sucked. For me, there has always been a crawl to competence, then a fast rise to superiority. Part of the process is getting through of a lot of information in a hurry but also continuously. For nearly 25 years, I read a book a day plus newspapers, trade journals, newsletters, visited the public library weekly; took on a needed skill and so thoroughly and intensely studied it as to become a world class expert. When I was teaching myself to be an advertising copywriter, for example, I studied no less than an hour everyday, listened to recorded material on the subject constantly, sought out and got to know the top people in the field, and when one told me to take great direct-response ads and write them out longhand 21 times each, to teach my subconscious the rhythm of such writing, I did that with 100 ads. I collected over 200 books on the subject and immersed myself in them. I built organized files of samples that fill a room. I traced one master back to his teachers, they to theirs, thus even knowing the genealogy of the field. When I am asked by fledgling or journeymen copywriters how they, too, might have clients waiting in line to pay them $100,000.00 fees when there are thousands of copywriters advertising their availability for 1/10th that or less, and I tell them this answer, they reject it. They seek rewards out of kilter with their value and are unwilling to do what is necessary to build up their value.
The same answer could be given by the top earners in insurance, real estate, retail store ownership, dentistry, network marketing – name the business or profession. The answer is the same.
I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount. When I choose to read with my mid-morning coffee break and you choose to blather about trivia with friends; when I choose to study for an hour sitting on my backyard deck at day’s end but you choose to watch a TIVO’d American Idol episode, we reveal much. When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.
Incidentally, success in every business, including yours, depends on mastery of a handful of critical competencies (one of which is always marketing). The individual who sets out earnestly and diligently to acquire a wealth of know-how in each winds up with wealth in his bank account…All others watch with envy and cry in their soup, two activities they do seem to find time for.
The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series (www.NoBSBooks.com), and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s and more:
For information and to register, visit: www.nobsfreegift.com/patrickconsing
Articles © 2008/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.
GKIC Westchester Is Up And Running!!!
Posted by Patrick
Posted January 8th, 2009
First off I want to express my Attitude of Gratitude to all the business owners and entrepreneurs who attended the meeting this past Tuesday, Jan 6th. Despite the inclement weather that the media bombarded us with, we had a little mix of a Tele-Com owner, Organic Lawn Care specialist, two lawyers, financial planner, mortgage guy, and two powerwasher/painters… It was great to hear all their success stories, especially those in the rooms who were GKIC members already. I can’t recall whether it was Dan or Bill who said “the entrepreneur is the loneliest person on the planet!” Either way they are 100% correct. This opening meeting was almost a pow wow/group therapy for those who were looking for a group to finally relate to them! I know I gained a few key ideas from the others in the meeting that I can implement in my business. last but not the least, I want to give my heartfelt thanks to IBA Field Director Brian Satisky for helping me launch the Chapter meeting.
Sorry to all you guys who could not make it to the meeting. Don’t worry my feelings aren’t hurt. It was better to be safe than sorry that night… Of course you can make it up to yourself and discover how to grow your business to a whole new level, while others wilt and fade away for not taking IMMEDIATE action by clicking here my friend—> RSVP ME NOW!
I do have a MeetUp.com site that will keep you posted along with our official site. The site is www.meetup.com/GKIC-Westchester-Chapter. If you know any other open-minded forward thinking business owners and entrepreneurs that you think could benefit from learning direct-response strategies and tactics, please don’t keep your membership to Glazer-Kennedy Insider’s Circle a secret! The more we get entrepreneurs who “get it” and understand the utmost importance of “Kennedy-ized” principles of marketing, or maybe even want to start learning and get them to join the Chapter, the more brain power there will be in the Chapter to add to each other’s successes.
In the weeks to come I’ll be sharing some resources you must check out, if you want to gain advantage in your business practice, personal lifestyle and overall balance…
This is only the beginning, I promise you it will be a fun and exciting journey to prosperity and profits!
To Your Success,
No B.S. Certified Business Advisor
GKIC Westchester Chapter
PS. If you are not familiar with Dan Kennedy style of marketing that can literally explode your income, then here’s what I want you to do: Click Here For “The Most Incredible Free Gift Ever”….
